Putting the couture in Old Navy
Millions of units. Twenty-two designs. $5 pajama pants.
If the holiday season is Old Navy’s «Super Bowl,» as CEO Horacio Barbeito described it, its family pajamas are its winning touchdown. The seasonal jammies is a multimillion dollar business and one of the company’s biggest events in terms of sales volume.
But Old Navy, kra39 with stores in 49 out of 50 states, will need more than festive pajamas to reach cost-burdened consumers this holiday season. So, it’s also betting on its first designer collection with Anna Sui and new styles conceived by one of America’s best-known couture fashion designers, Zac Posen – now, Old Navy’s chief creative officer.